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Three Basic Principles Of Packaging Design


Packaging not only has the function of protecting product, but also has a positive promotion effect. With the fierce market competition in recent years, more people are trying their best to make it play the latter role.




Packaging should play a role in promotion, first of all, it needs to attract the attention of consumers, only the goods that can cause consumers to pay attention to the possibility of being purchased. Therefore, the packaging should use novel and unique shape, bright colors, beautiful and delicate patterns, and each characteristic of material can make the packaging have a striking effect, so that consumers will have a strong interest as soon as they see it.


The unique and novel shape can attract the attention of consumers. For example, the shape of the bottle is generally cylindrical, and some bottles are designed to be complex anchors or human bodies. They are very prominent and beautiful in a group of cylinders and cuboids.


In general, the packaging pattern should be based on the brand trademark, fully display the characteristics of the brand trademark, so that consumers can immediately identify a factory's products from the overall packaging pattern, especially brand-name products and brand-name stores, the eye-catching trademark on the packaging can immediately attract consumers.




Successful packaging not only requires consumers to pay attention to and interest in the products through the use of shapes, colors, patterns, and materials, but also enables consumers to accurately understand the products through packaging.  What people want to buy is not the packaging, but the products inside the package. The most effective way to accurately convey product information is to convey the real product image. It can use transparent packaging. You can open a window to display the product on the packaging container. You can draw the product graphic on the packaging, and you can make a simple text description on the packaging, and you can print colored product photos and on the package.


Accurately communicating product information also requires that the grade of the package be adapted to the grade of the product. Concealing or exaggerating the quality and function of the product will failed. According to the successful experience of domestic and foreign markets, the packaging of high-end consumer goods should adopt simple and clear pictures, soft and elegant colors and superior materials; the packaging of low-end consumer goods should use obvious, vivid colors and pictures, and then use the word 'economical' to express, this is to accurately convey product information to consumers, so that consumers can understand.


Good feeling


The shape, color, pattern and material of the package should be able to arouse people's favorite emotions, because people's likes or not play an extremely important role in purchasing. The good feeling comes from two aspects. The first is the practical, whether the packaging can meet the needs of the consumer and provide convenience. This involves the size, the number, and the exquisiteness of the packaging. A kind of skin cream can use a large bottle or a small box. Consumers can choose according to their own habits. The same product, the beautiful packaged is easier to be selected as a gift. And when the packaging of the product is convenient, it will naturally leave a good impression to the consumer.


The good feeling also comes directly from the packaging of color, pattern, and material. In terms of color, each person has their own favorite and hate colors, the color people like is different, but there are still a regular. For example, most women like white and red, pink, they are called female colors. Men like solemn black, black is also called male color.

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